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<h3>Product Overview</h3><p>Lovable is an AI-powered web development platform that enables users to build full-stack applications and websites through natural language conversations. The platform combines no-code visual editing with AI-driven code generation, targeting non-technical founders, designers, and small teams who need rapid prototyping capabilities. Founded in November 2024, Lovable achieved unicorn status within 8 months, reaching $200M ARR and serving over 2.3 million active users through its conversational development approach.</p>

<h3>Pricing Snapshot</h3><div class="tableResponsive"><table cellpadding="6" cellspacing="0"><tr><th>Tier</th><th>Price</th><th>Credits Included</th><th>Key Features</th><th>Credit Rollover</th></tr><tr><td>Free</td><td>$0</td><td>5 daily credits (max 30/month)</td><td>Basic workspace, private projects</td><td>None</td></tr><tr><td>Pro</td><td>$25/month</td><td>100 monthly + 5 daily (150 max)</td><td>Custom domains, code mode, roles</td><td>1 month (monthly) / Full year (annual)</td></tr><tr><td>Business</td><td>$50/month</td><td>100 monthly + 5 daily (150 max)</td><td>SSO, data opt-out, templates</td><td>1 month (monthly) / Full year (annual)</td></tr><tr><td>Enterprise</td><td>Custom</td><td>Custom (10,000+)</td><td>Dedicated support, custom features</td><td>Custom</td></tr></table></div>

<h3>Key Features & Capabilities</h3><p>Lovable combines AI-powered development modes with visual design tools and enterprise integrations, enabling teams to build and deploy full-stack applications without traditional coding workflows.</p><ul><li>Multiple AI development modes: Agent Mode provides autonomous AI that interprets requests, explores codebases, and performs automated fixes; Chat Mode offers conversational development with dynamic credit consumption (0.50-2.00 credits based on task complexity)</li><li>Visual design system: Core theme management for colors, fonts, and spacing with direct on-page visual editing requiring no code knowledge</li><li>Extensive integration ecosystem: Shared connectors support Stripe, Shopify, Supabase, and GitHub; personal MCP servers enable Linear, Notion, Jira, Confluence, and Miro connections</li><li>Deployment and publishing infrastructure: Unlimited lovable.app subdomains, custom domain support, user roles, SSO, and enterprise-grade security certifications (ISO 27001, SOC 2 Type II)</li></ul>

<h3>Pricing Model Analysis</h3><p>Lovable implements a Hybrid | Seat-based with recurring credits model that combines subscription access with consumption-based usage.</p><div class="tableResponsive"><table cellpadding="6" cellspacing="0"><tr><th>Metric Type</th><th>What Measured</th><th>Why It Matters</th></tr><tr><td>Value Metric</td><td>Project complexity and AI operations</td><td>Aligns pricing with computational resources and user value delivered</td></tr><tr><td>Usage Metric</td><td>Credit consumption per message/action</td><td>Enables flexible scaling based on actual platform usage</td></tr><tr><td>Billable Metric</td><td>Monthly subscription + variable credit usage</td><td>Provides predictable base revenue with expansion opportunities</td></tr></table></div>

<h3>Pricing Evolution Timeline</h3><div class="tableResponsive"><table cellpadding="6" cellspacing="0"><tr><th>Date</th><th>Milestone</th><th>Source</th></tr><tr><td>November 18, 2024</td><td>Company founded as GPT Engineer with ~$9.99/month pricing</td><td><a href='https://www.producthunt.com/products/gptengineer-app-1' target='_blank'>Product Hunt GPT Engineer Launch <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>January 13, 2025</td><td>Four-tier pricing structure ($0/$20/$50/$200) introduced</td><td><a href='https://lovable.dev/blog/2025-01-13-targeted-edits-supabase-integration-improvements-and-pricing-updates' target='_blank'>Lovable Pricing Updates Blog <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>February 25, 2025</td><td>$15M pre-Series A funding raised</td><td><a href='https://lovable.dev/blog/fundraise-series-a-announcement' target='_blank'>Lovable Fundraise Announcement <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>April 24, 2025</td><td>Simplified to two-tier model with 25% price increase (Pro: $25/month)</td><td><a href='https://lovable.dev/blog/lovable-2-0' target='_blank'>Lovable 2.0 Announcement <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>July 17, 2025</td><td>$200M Series A at $1.8B valuation</td><td><a href='https://lovable.dev/blog/200m-series-a-fundraise' target='_blank'>Lovable Series A Announcement <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>July 23, 2025</td><td>Credit-based pricing model introduced with complexity-based consumption</td><td><a href='https://lovable.dev/blog/agent' target='_blank'>Lovable Agent Blog Post <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr><tr><td>December 2025</td><td>Current three-tier structure with credit rollovers and usage-based components</td><td><a href='https://lovable.dev/pricing' target='_blank'>Lovable Pricing Page <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"> <path d="M14 6.5C14 6.63261 13.9473 6.75979 13.8536 6.85355C13.7598 6.94732 13.6326 7 13.5 7C13.3674 7 13.2402 6.94732 13.1464 6.85355C13.0527 6.75979 13 6.63261 13 6.5V3.7075L8.85437 7.85375C8.76055 7.94757 8.63331 8.00028 8.50062 8.00028C8.36794 8.00028 8.2407 7.94757 8.14688 7.85375C8.05305 7.75993 8.00035 7.63268 8.00035 7.5C8.00035 7.36732 8.05305 7.24007 8.14688 7.14625L12.2925 3H9.5C9.36739 3 9.24021 2.94732 9.14645 2.85355C9.05268 2.75979 9 2.63261 9 2.5C9 2.36739 9.05268 2.24021 9.14645 2.14645C9.24021 2.05268 9.36739 2 9.5 2H13.5C13.6326 2 13.7598 2.05268 13.8536 2.14645C13.9473 2.24021 14 2.36739 14 2.5V6.5ZM11.5 8C11.3674 8 11.2402 8.05268 11.1464 8.14645C11.0527 8.24021 11 8.36739 11 8.5V13H3V5H7.5C7.63261 5 7.75979 4.94732 7.85355 4.85355C7.94732 4.75979 8 4.63261 8 4.5C8 4.36739 7.94732 4.24021 7.85355 4.14645C7.75979 4.05268 7.63261 4 7.5 4H3C2.73478 4 2.48043 4.10536 2.29289 4.29289C2.10536 4.48043 2 4.73478 2 5V13C2 13.2652 2.10536 13.5196 2.29289 13.7071C2.48043 13.8946 2.73478 14 3 14H11C11.2652 14 11.5196 13.8946 11.7071 13.7071C11.8946 13.5196 12 13.2652 12 13V8.5C12 8.36739 11.9473 8.24021 11.8536 8.14645C11.7598 8.05268 11.6326 8 11.5 8Z" fill="#95988B"/> </svg></a></td></tr></table></div>

<h3>Customer Sentiment Highlights</h3><ul><li>“Although some things aren&#039;t perfect, what once would have cost me $50k plus and huge time waiting game, has now cost me maybe a few hundred dollars if that and allows me to do the creative work.” — <b>Car Washing Service Company Owner</b></li><li>“A month ago I paid $20 for the 100 credits on Lovable, and today I can honestly say... best $20 I&#039;ve ever spent in my life.” — <b>Reddit User</b></li><li>“The time Lovable saves me is worth 100x the credit cost. It really comes down to how much you value your time. I&#039;ve spent about $100 total and built multiple MVPs quickly.” — <b>Reddit User</b></li><li>“Over the past few months, Lovable has elevated its game so much in the nocode app development space. Now things flow easily, fewer errors, refactoring code is automated, and a gamechanger of lovable cost and value.” — <b>Verified Customer</b></li><li>“Something that would have taken me a lot of money and risk to create I have been able to develop on my own for minimal cost in comparison.” — <b>Verified Customer</b></li></ul>