Webinar
Monetization in Motion: Pricing Lessons for the Value Era
Days
Hrs
Min
Sec
About this webinar
Bring your questions. The session closes with live audience Q&A.
What You'll Learn
Why pricing has shifted from a periodic reset to a continuous discipline
Which long-held pricing assumptions break under agentic and high-volume usage
How leading teams treat monetization as a growth lever, not a back-office function

About this webinar
In this session, Elena Verna, Head of Growth at Lovable, joins Metronome to share how Lovable is approaching one of the toughest open questions in software: how to price AI.
Elena will discuss what makes AI pricing uniquely complex, why traditional SaaS models fall short, and how Lovable is experimenting with new approaches that better reflect the value AI delivers. She’ll also share her perspective on where AI monetization is heading — and what companies can do today to prepare for that shift.
Why AI has upended the logic of SaaS pricing and why there’s still no clear playbook.
How Lovable is navigating the tension between self-serve and enterprise monetization.
What it takes to evolve from usage-based pricing toward outcomes-based value.
Meet your speakers
Alexandra has spent over a decade leading pricing and monetization across software and infrastructure, spanning datacenter hardware, SaaS introductions, and high-volume streaming services across usage-based and subscription models. She now leads monetization at Aiven, where she navigates the intersection of open-source value and hyperscaler cloud cost evolution.
